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"An excellent reference report… a solid reference for veterans in the space, as well as Enterprise customers who need a deeper dive into some of the key tools and challenges involved."

Susan Scrupski, Read Write Web

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"A valuable tool for any organization implementing or thinking about implementing Web 2.0 tools in their enterprise... Read this report to get solid advice on how to start thinking about how you would approach it for your organization."

Barb Mosher, CMSWire

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"In Implementing Enterprise 2.0 Ross distills all of the essential information that forward thinking business leaders need to harness the opportunities presented by changing and emerging internet technologies."

Jeff Gilling, Director – Strategy and Research, McCrindle Research

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"The real value in here is in the sensible framework used to describe Enterprise 2.0 implementation and some of the associated templates and case studies. The report... takes a pragmatic approach in outlining how to create a business case."

Matthew Moore, Inside Knowledge magazine

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"The frameworks and checklists will provide an easy way forward to those business leaders looking to take advantage of the undoubted potential of Enterprise 2.0 technologies."

Dr. Laurence Lock Lee, Co-Founder, Optimice

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"Ross Dawson’s new book, Implementing Enterprise 2.0 [is] organized around a useful Enterprise 2.0 Implementation Framework. I have seen many similar frameworks for new technology over the past twenty plus years. This is a good one and it focuses more on business drivers and organizational change issues."

Bill Ives, FastForward blog

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"The key value in this book is that it shows business how to become Enterprise 2.0 savvy and actually deliver superior customer service and internal productivity."

David Holloway, Editor, The Metaverse Journal

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"Should be high on your reading list… as business reports go it's a work of art."

Alex Manchester,

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Enterprise 2.0 combines two key concepts:

The application of Web 2.0 and other emerging technologies to enhance organizational performance.

Establishing the organizational structures and processes that will drive success in an intensely competitive connected economy.

Implementing Enterprise 2.0 technologies and approaches can be a key driver of competitiveness and profitability.

Implementing Enterprise 2.0 Report provides detailed practical insights into how to create substantial business value with web technologies, supported by numerous case studies of successful implementation and lessons learned.

Use Implementing Enterprise 2.0 Report to:

  1. Gain a clear understanding of Enterprise 2.0 and Web 2.0 in organizations
  2. Identify opportunities for value creation
  3. Provide a structured view of benefits and risks
  4. Establish governance initiatives
  5. Create and communicate a clear Enterprise 2.0 strategy for your organization
  6. Convince executives to take action
  7. Design and implement successful projects
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