Table Of Contents

SECTION 1
FUNDAMENTALS OF ENTERPRISE 2.0		 1  What Is Enterprise 2.0?
2  Web 2.0 And The Enterprise
3  The New Enterprise
4  Key Benefits And Risks		 9
13
23
31
SECTION 2
ENTERPRISE 2.0 STRATEGY		 5  Enterprise 2.0 Implementation Framework
6  Identifying Barriers To Enterprise 2.0 Adoption		 39
43
SECTION 3
GOVERNANCE AND POLICIES		 7  Governance

8  Setting Policies		 51
59
SECTION 4
CREATING BUSINESS VALUE FROM
ENTERPRISE 2.0 TOOLS		 9  Wikis In The Enterprise
10 Blogs In The Enterprise
11 Social networks In The Enterprise
12 RSS and syndication In The Enterprise
13 Social bookmarking In The Enterprise
14 Microblogging In The Enterprise 		69
77
83
91
97
103
SECTION 5
PRACTICAL IMPLEMENTATION		 15 Getting Buy-In
16 Building A Business Case
17 Pilots
18 User Adoption		 111
117
127
137
SECTION 6
ORGANIZATIONAL IMPLICATIONS		 19 Implications For IT
20 Implications For HR		 145
149
SECTION 7
TECHNOLOGY OPTIONS		 21 Key Options For Enterprise 2.0 Software
22 Enterprise Platforms
23 Enterprise Content Management
24 Wikis
25 Blogging
26 Enterprise Social Networking
27 Enterprise RSS
28 Prediction Markets 		163
165
169
171
177
181
187
189
SECTION 8
APPENDICES		 A  Glossary
B  References
C  Sample Policies 		192
193
194